This 25-item test is intended to help educators identify whether students process language primarily through auditory, visual, or kinesthetic means. In the first five sections of this 9-minute test, students are instructed to read five 3-paragraph sets and select the paragraph in each set that is easiest for them to read. In questions 6 through 15…

Reports three experiments investigating the relationship of the suffix effect and echoic memory. Shows that echoic memory persists for at least 20 seconds. Illustrates that echoic memory can be used to establish a more effective nonechoic memory. Shows that recency recall is higher to auditory than to visual items. (PMJ)

An investigation of a saturation advertising campaign to acquaint the public with changes in radio wavelengths showed that repeated presentation of material does not lead to learning unless appropriate encoding occurs. Such encoding will occur when subjects are allowed to use previously acquired learning strategies. (PMJ)