Possible interactions of individual learning differences and mode of presentation were investigated in college students. Individual differences in learning were found to be reliable and just as predictable across as within modalities. Subjects could not be reliably classified in terms of auditory-visual preference scores. (Author/BH)

Discussion of instructional materials design highlights perceptional modality preferences. Research on perception is reviewed; preferences for audio versus video, verbal versus pictorial, and listening versus reading are described; learning styles are considered; and theoretical and practical implications for audiovisual designers are suggested.…

To determine the efficacy of auditory, visual and combined auditory-visual modes of presenting verbal material, 12 first-grade, 12 third-grade and 12 fifth-grade children were tested on paired associates lists presented under visual, auditory and combined auditory-visual conditions. Pictures rather than printed words were used as visual stimuli to…

In these studies, authors sought to examine the role of mode of presentation in a verbal learning task, within the context of age-grade differences in two social groups. (Authors/CB)

Reports three experiments investigating the relationship of the suffix effect and echoic memory. Shows that echoic memory persists for at least 20 seconds. Illustrates that echoic memory can be used to establish a more effective nonechoic memory. Shows that recency recall is higher to auditory than to visual items. (PMJ)

An investigation of a saturation advertising campaign to acquaint the public with changes in radio wavelengths showed that repeated presentation of material does not lead to learning unless appropriate encoding occurs. Such encoding will occur when subjects are allowed to use previously acquired learning strategies. (PMJ)

The purpose of this study was to determine whether children as young as second-graders could encode categorically within an abstract evaluative dimension. The study uses mode of stimulus presentation (auditory or visual) as an independent variable. The subjects were 40 white middle class children from grades 2, 4, and 6, who were randomly assigned…

A study tested the effects of between-channel redundancy on television news learning. Redundancy, defined as shared information, was proposed as an explanatory variable that considers the relationship between information in three channels: the audio, the nonverbal pictorial, and visual-verbal print channel. It was hypothesized that pictures would…

Surveys 78 British secondary school students and correlates their responses regarding preferences in learning styles to information previously determined by the computer-presented Cognitive Styles Analysis. Examines the students' preferences for group, pair, or individual work, as well as, open and closed tasks. (MJP)