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The Effect of Audio-Visual Redundancy on Audio and Video Recall in Television News.
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Drew, Dan G.; Grimes, Thomas – 1985
A study was conducted to explore the process of learning from television news and the relationship between audio and visual channels. The subjects, 82 undergraduate journalism majors enrolled in five newswriting classes, were randomly assigned to experimental conditions. Newscasts were recorded from evening newscasts aired by networks, and scripts…
Descriptors: Audiovisual Aids, Communication Research, Learning Processes, Listening Comprehension