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Download full textKidd, Gary R.; Greenwald, Anthony G. – 1982
The issue of whether information to which little or no attention is paid can have lasting effects is of interest to psychologists as well as educators and advertisers. Two experiments were designed to examine whether focused attention is required, whether the immediate memory task is important, or whether subjects' knowledge that repetitions are…
Descriptors: Attention, College Students, Higher Education, Learning Processes
