For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand…

THE DESIGN OF THIS STUDY WAS TO (1) DESCRIBE A WAY OF ANALYZING GRAPHIC OR PICTORIAL MATERIALS, (2) DESIGN SOME STIMULUS MATERIALS WITH THIS METHOD OF ANALYSIS IN MIND, AND (3) TEST SOME PREDICTIONS BASED ON IMPLICATIONS RELATED TO THE ANALYTICAL METHOD IN AN EXPERIMENTAL STUDY. A SET OF GRAPHIC MATERIALS WAS ANALYZED AND DESCRIBED WITHIN A…

A study was designed to determine if multiple-image (four frames at a time) presentations of stimulus material would provide a superior learning mode for students when compared to the usual single image linear presentation of the material. Students who were learning to use audiovisual equipment in an automated laboratory situation were subjects:…

A study was conducted to explore the process of learning from television news and the relationship between audio and visual channels. The subjects, 82 undergraduate journalism majors enrolled in five newswriting classes, were randomly assigned to experimental conditions. Newscasts were recorded from evening newscasts aired by networks, and scripts…

The lack of standardization in research involving pictorial variables has made it difficult to clarify the functions of pictorial stimuli in learning. This study sought to determine whether selected methods of rendering pictorial illustrations influenced the number and type of descriptive words evoked in a verbal association task. Normally the…

TWO DIFFERENT USES OF VISUAL REPRESENTATIONS FOR SCIENCE INSTRUCTION WERE INVESTIGATED. THE FIRST STUDY EXAMINED THE HYPOTHESIS THAT USE OF PICTORIAL INSTRUCTION WOULD PRODUCE HIGHER CORRELATION BETWEEN RESULTS OF VISUAL APTITUDE TESTS AND LEARNING TESTS, AND THAT VERBAL INSTRUCTION WOULD PRODUCE HIGHER CORRELATION BETWEEN RESULTS OF VERBAL…

This study examined the relationships among presentational stimuli (oral, visual, oral plus visual), types of content (concrete, abstract), and learner ability (high verbal, low verbal). Third grade students either heard a short story, watched pictures showing the same short story, or heard and watched a combination of the oral and picture…

A pilot study to evaluate the effectiveness of multi-image audiovisual teaching showed this technique to have a definite advantage over conventional single-image audiovisual aids. The multi-image technique involved using two or more visual aids designed to interact with and to amplify each other. Experimental and control groups of college students…

Discusses individual perceptional modality preferences, including verbalization versus visualization, reading versus listening, and audio versus video. Literature on perception and on mental representation and learning styles is reviewed, and theoretical and practical implications for instructional materials design are suggested, including the use…

Over the years, situated and observational learning has given way to mass teaching and theoretical learning based on prose information. Even though schools have produced many successful professionals, they often fail to address individual differences in learners and encourage competition rather than cooperation between learners. As a result, many…

To explore the effectiveness of color coding of visual materials in improving student retention, two sets of black/white and color presentations and evaluative measures were developed and tested on 152 students. Instruction was identical in narrative and visual content, with the only variable the use of color in simple line drawings complementing…

This paper attempts to make a case for increased use of available technology, especially those aspects commonly designated as educational media, in the foreign language classroom. Several arguments are given to support this position. (1) Research has shown that sight is the dominant sense for most people; therefore, varied and integrated visual…