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Cushman, Donald R. – Visible Language, 1973
Concludes that combined audiovisual presentations were significantly superior to either audio or visual presentations of information, thus confirming the validity of the Cue Summation Theory. (RB)
Descriptors: Audiovisual Communications, Aural Learning, Educational Research, Learning Processes
Fleming, Malcolm L.; And Others – 1968
Since structural dimensions of knowledge and learner contribute to preferred message structure, an understanding of structural relationships can aid in the more effective design of instructional messages. Five studies were conducted to explore these relationships. Knowledge structure was defined as the iconic representation of the body of…
Descriptors: Audiovisual Communications, Cognitive Processes, Communication (Thought Transfer), Content Analysis