Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…

A brief introduction to various aspects of operant conditioning is presented, followed by a discussion of ethical concerns. Also discussed in this paper are topics such as (1) what is it? (2) motivation, (3) students need motivating, and (4) a new method. The latter part of the paper is concerned with a year long behavior project in an elementary…