This study undertook to reconcile the views of cognitive and behavioral learning theorists on the issue whether learning without awareness (LWA) is possible, and if so, the circumstances under which it occurs. In Study One, two reinforcement procedures were compared in a structured verbal conditioning task. Study Two was a replication of Study…

Research on learning and conditioning suggests that verbal response modification does not occur in the absence of the subject's ability to define verbally (1) the response-reinforcement relationships and (2) his intention to change his behavior in the direction of reinforcement. This seems to be true for operant conditioning of verbal behavior,…