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Harvey, James W.; McCrohan, Kevin F. – Marketing Education Review, 2017
Two fallacious assumptions can mislead assurance of learning (AoL) loop closing. Association to Advance Collegiate Schools of Business guidance states that learning goals should reflect the outcomes most valued by the program, but evidence shows that schools assign equal priorities to the skills selected. The second false assumption is that…
Descriptors: Case Studies, Business Administration Education, Skill Development, Prior Learning
Blau, Gary; Pred, Robert; Drennan, Rob B., Jr.; Kapanjie, Darin – Journal of Education for Business, 2016
An online survey tested the association among background, technological, and course-related variables with perceived favorability of online courses for two independent samples of fall 2015 and spring 2016 business undergraduates taking at least one online or hybrid course. Results showed that perceived learning was a consistent positive correlate…
Descriptors: Correlation, Business Administration Education, Online Courses, Undergraduate Students
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; Marín-Carrillo, Gema M. – Innovations in Education and Teaching International, 2017
This study explores the effectiveness of the sequential use of lectures and video podcasting in higher education. Drawing together several theories, this paper examines the influence of student's perceived prior knowledge gained from lectures and technology acceptance model-related variables on student's self-reported assimilation of new material…
Descriptors: Higher Education, Technology Uses in Education, Teaching Methods, Multimedia Materials
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers