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Direct linkStrauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
