Concludes that combined audiovisual presentations were significantly superior to either audio or visual presentations of information, thus confirming the validity of the Cue Summation Theory. (RB)

Results showed that visual presentation was superior to auditory which was, in turn, superior to a combined mode of presentation. (RB)

Indicates that the auditory modality was superior to the visual/written modality in learning and retention. (RB)

Reported is a study of the effect of aural versus verbal mode of presentation of tasks compared with respect to their effect on the degree of lateral transfer. Three tasks each requiring the derivation of a general rule describing a multiplicative relationship were selected. Pretesting on the final task and two transfer tasks using tasks presented…

The study compared the effects of different verbal formats--visual (printed) and aural (recorded tape)--on the performance of 60 vocational high school boys (30 each of high and low reading abilities). Findings indicated high reading ability students performed significantly better; findings relating performance to verbal format were inconsistent.…

To assess the importance of visual attributes relative to acoustic and semantic attributes in children's encoding, a 64-item recognition test was administered to first- and sixth-grade children. Recognition items were linedrawings of simple objects accompanied by aural labels. By manipulating the picture, label, and referent in various…

To determine whether student achievement could be improved by matching cognitive style to instructional mode, a study was undertaken with 184 high school sophomores and juniors. Students were tested for reading and listening ability and preference and assigned to instruction based on reading and audio presentations. Ability was also tested.…