This study investigated the effects of multimedia and modality design principles using a learning intervention about Australia with a sample of college students and employing measures of learning outcomes, visual attention, satisfaction, and mental effort. Seventy-five college students were systematically assigned to one of four conditions: a)…

A study was designed to determine if multiple-image (four frames at a time) presentations of stimulus material would provide a superior learning mode for students when compared to the usual single image linear presentation of the material. Students who were learning to use audiovisual equipment in an automated laboratory situation were subjects:…

This study sought to determine whether an individual learns relatively better from pictures than from words and whether such information can be applied to the learning of prose materials. A paired-associate learning task consisting of both pictorial and verbal items from which different types of learners could be reliably identified was developed.…

The lack of standardization in research involving pictorial variables has made it difficult to clarify the functions of pictorial stimuli in learning. This study sought to determine whether selected methods of rendering pictorial illustrations influenced the number and type of descriptive words evoked in a verbal association task. Normally the…

Two news audience surveys were conducted--one in Great Britain with 489 subjects and one in the United States with 447 subjects--to assess the ability of various types of television news stories to induce learning. The central objective of the research was to identify attributes of specific news stories that had been well or poorly comprehended.…