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Ozata, Zeynep; Ozdama Keskin, Nilgun – Turkish Online Journal of Distance Education, 2014
The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…
Descriptors: Marketing, Business Administration Education, Electronic Learning, Handheld Devices
Ho, Henry; Karagiannidis, Vanaja – College Quarterly, 2007
This paper analyses summer teaching and learning from an undergraduate business student's perception. The survey reported here was designed to investigate how undergraduate business students perceived a marketing subject--Introduction to Marketing-- during summer school. At the same time, this research investigates the duration of study, the…
Descriptors: Summer Schools, Learning Modalities, Program Effectiveness, Marketing
Pfleger, Lawrence R.; Pulvino, Charles J. – 1977
This document discusses means for assessing students' learning preferences, with materials drawn from the field of transformational linguistics. Two specific techniques for classroom assessment are described: (1) the use of questionnaires and, (2) essays. Applications of the techniques can lead teachers to greater awareness of student learning…
Descriptors: Adult Education, Cognitive Style, Diagnostic Tests, Educational Diagnosis