This qualitative study aims to explore how a university-level School of Marketing integrates the Sustainable Development Goals (SDGs) into curriculum, using Bloom's Taxonomy, and to develop a reflective process that could be applied within tertiary education, more broadly. The research investigates the depth of SDG integration, with marketing…

Dialogue act (DA) classification plays an important role in understanding, interpreting and modeling dialogue. Dialogue acts (DAs) represent the intended meaning of an utterance, which is associated with the illocutionary force (or the speaker's intention), such as greetings, questions, requests, statements, and agreements. In natural language…

Quantitative studies on technology integration often examined general quantity of classroom technology use or teacher-reported accounts of integration practices. There is a current need for a measurement tool that links students' technology use and cognitive engagement, which will allow researchers to better illustrate how technology is woven into…

This study investigated the effect of implementing a flipped classroom model, constructed using Bloom's taxonomy, task-based instruction (TBI) and Gagne's nine events, on student learning, perceptions of learning, and student interactions in Chinese College English as Foreign Language (EFL) courses. In this embedded mixed methods study, the sample…

Purpose: The purpose of this paper is to propose the use of case studies in teaching an undergraduate course of Internet for Business in class, based on the revised Bloom's taxonomy. The study provides the empirical evidence about the effect of case-based teaching method integrated the revised Bloom's taxonomy on students' incremental learning,…

Students approach learning in different ways, depending on the experienced learning situation. A deep approach is geared toward long-term retention and conceptual change while a surface approach focuses on quickly acquiring knowledge for immediate use. These approaches ultimately affect the students' academic outcomes. This study takes a…