The learning style individual difference factor has long been a basis for understanding student preferences for various learning activities. Marketing educators have been advised to heavily invest in tailoring course design based on the learning style groups in their classes. A further exploration of the effects of learning style differences on…

Relationships between media format, sensory channel, and cognitive information processing are not straightforward. Media format does not determine information processing and storage except when a deliberate attempt is made to model cognitive processes by manipulating the medium. Sensory channel only affects processing and learning for relatively…

Understanding learning differences and how they function in the classroom is important to both students and teachers. The learning preferences described in this handbook are based on the concepts of psychological type developed by Carl Jung. Jung identified three sets of psychological processes, the areas of attitude (orientation), perception, and…