The failure of research on media to deal with media's symbol systems is discussed. Nature of symbol systems is described and related to cognition and learning. Symbolic elements used by media can facilitate the cultivation of mental skills in interaction with individual differences and depth of processing. (Author/RD)

Research indicates that people have two distinct information processing modalities, one for verbal material and one for nonverbal material. The nonverbal mode is used for visual images and is characterized by creative and relatively undisciplined associations. The verbal mode deals with abstract stimuli and is restrained by logic and the need to…