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Ramsey, Shirley A. – 1987
To investigate the hypothesis that cognitive rules govern writing behavior, Carter's signaled stopping technique was used to study language and cognitive effects in public relations messages. Principles from Grunig, et al (1985) Axiomatic Theory of Cognition and Writing, which proposed premises, axioms and definitions about writing, were applied…
Descriptors: Cognitive Structures, Figurative Language, Higher Education, Language Processing
