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Direct linkHanna, Richard C.; Crittenden, Victoria L.; Crittenden, William F. – Journal of Marketing Education, 2013
We propose Social Learning Theory as a theoretical foundation for understanding the ethical standards of future business leaders. Using data drawn from students from 115 four-year undergraduate institutions in 36 different countries, the relationships among role models, capitalism, and laws were examined. The data suggest that future business…
Descriptors: Ethics, Learning Theories, Social Systems, Social Influences
