Son and Goldstone (2009) provided orienting activities intended to increase personal engagement, and these activities reduced participants' transfer based on concepts of signal detectability theory. I offer a theoretical interpretation that differs from theirs. First, instead of assuming that activity is contextualized in some conditions and not in others, I assume that activity always occurs in some context, or framing. Second, instead of hypothesizing that generality is achieved by ignoring features of specific situation, I adopt the classical hypothesis (e.g., from Judd, 1908; Wertheimer, 1945/1959) that generality results from framing in which specific features are organized in a particular way that includes conceptual structure. Third, although I agree that an enactive positional framing, with more personal engagement, can result in a narrower depth of field, I hypothesize that what is enhanced or inhibited by enactive positioning depends on the activity, so that if activity is focused on conceptual structures (for example, in constructing explanations as studied by Chi et al., 1989) personal engagement could increase generality of learning.