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Teaching Tweeting: Recommendations for Teaching Social Media Work in LIS and MSIS Programs
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Simons, Rachel N.; Ocepek, Melissa G.; Barker, Lecia J. – Journal of Education for Library and Information Science, 2016
A combination of public relations, marketing, advertising, and information and communication technologies, social media work is an increasingly important part of information professionals' jobs. This paper reports on a survey-based study of 49 information professionals who routinely use social media in their work. Respondents provided information…
Descriptors: Surveys, Professional Personnel, Social Media, Technology Integration
IFLA General Conference, 1992. Presession Seminar on the Status, Reputation, and Image of the Library and Information Profession. Papers.
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International Federation of Library Associations and Institutions, London (England). – 1992
Seven papers are presented from the presession of the 1992 International Federation of Library Associations and Institutions (IFLA) conference dealing with the status and reputation of the library and information professions, which continue to suffer a lack of image in society. Suggestions for improving the status of the library and information…
Descriptors: Administration, Guidelines, International Organizations, Librarians
Practice as a Marketing Tool: Four Case Studies.
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Smith, Duncan – Library Trends, 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education