It is no secret that library budgets are in a downward spiral like the rest of the economy. The recent annual budget survey by the "Library Journal" indicates that per capita funding for libraries will decline 1.6%, and total library budgets will be reduced by 2.6% in FY 2010. Librarians are all too familiar with this bad news, and some of them…

This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Discusses expectations of public library reference service and the reality of what librarians can provide amid declining resources. Suggests reference librarians should define the gap between potential and reality in reference service, and inform the customers about how little money it would take to provide better service. Argues that librarians…