This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…

Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Proposes a systematic procedure for analyzing performance problems in the library which is intended to minimize costly misjudgments and guide the manager toward remedial steps likely to resolve the problem(s). The nature of performance discrepancies, skill deficiencies, job descriptions, and personal problems is discussed. (EJS)

Facing shifting organizational cultures, technological innovations, and the growth of digital information, administrators must consider how best to utilize the resources and staff devoted to cataloging special collections. A survey of special collections cataloging among Association of Research Libraries member institutions showed variation in…

The paper examines the constraints that hamper growth of university libraries in Pakistan. The study is based on personal observations and experience of the author, a review of relevant literature on the subject, and discussion with several senior library administrators. Issues identified are as follows: inadequacy of library collections, absence…