Price (cost) analysis provides the library manager with valuable data for decision making and developing marketing strategies. This article examines program budget, cost-finding methodologies that influence demand, the impact of technology, and budget presentation. (Author/AEF)

Since the publication of its first edition in 1965, this book has been a standard resource for setting up and managing cutting-edge small public library facilities. Completely revised and updated, this fourth edition continues that tradition with many more figures (28 in this edition), case studies and sample policies, and new content on grant…

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

To study the effect of fees for interlibrary resource sharing, data were collected on all requests made to the State Historical Society of Wisconsin (SHSW) during a period when no charges were in effect (representing a normal baseline); during a period when the charges were announced, but not assessed; and during a period in which charges were in…

Presents the results of a Delphi projection of continuing education needs of the library community of Wisconsin. Potential changes are summarized in nine categories: social system; target markets and learning needs; social/philosophical aspirations; new technologies; traditional functions/services; library and system structure; library…

To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)