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Murphy, Kurt R. – Library Administration & Management, 1991
Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)
Descriptors: Academic Libraries, Change Strategies, Higher Education, Library Administration
Download full textOhio State Library, Columbus. – 1988
These guidelines were developed by the bookmobile community that has met in Columbus, Ohio, since 1985 for their annual conference. The guidelines comprise the collaborative effort of hundreds of conference participants and representatives from 79 libraries throughout the United States and Canada, who discussed the guidelines in regional and state…
Descriptors: Administrator Guides, Bookmobiles, Branch Libraries, Design Requirements
Scrimgeour, Andrew D.; Potter, Susan – 1991
This paper examines the importance of contracts in formalizing agreements between libraries to provide services to off-campus students and describes the development of one such contract. Topics addressed include: (1) the value of contracts in clarifying responsibilities and elevating contracted services in the hierarchy of institutional…
Descriptors: Administrator Role, College Libraries, Contracts, Higher Education
Saint Paul Citizens Task Force for the Library, Minn. – 1981
This report by the City of Saint Paul's Citizens Task Force for the Library presents a documented written program of recommendations for growth and change for the next five years based on the results of three sub-studies: (1) a 'Community Analysis,' an in-depth study of the library-related needs of the Saint Paul community; (2) a self-study of the…
Descriptors: Community Study, Institutional Evaluation, Library Administration, Library Automation
Watson, Tom – Wilson Library Bulletin, 1991
Describes changes currently taking place in the Seattle Public Library system. Topics discussed include outreach programs such as literacy programs and afterschool programs for latchkey children; budget cuts and the search for new sources of revenue; staff attitudes, including resistance to change; programs to encourage reading; and automated…
Descriptors: After School Programs, Budgeting, Change, Latchkey Children
Fegen, Darlene A. – 1990
The purpose of this study is to determine the level of public library service given to those over age 64 in the seven Ohio counties which make up the Northeastern Ohio Library Association (NOLA). Based on a survey of the 34 public libraries in NOLA, this study of older adult services may be used as a basis for setting performance goals and…
Descriptors: Accessibility (for Disabled), Age Discrimination, Aging (Individuals), Library Administration
