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Direct linkSingh, Rajesh – Journal of Academic Librarianship, 2009
This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…
Descriptors: Marketing, Librarian Attitudes, Behavior, Libraries
Peer reviewedSmith, Duncan – Library Trends, 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education
