The first section of this article reviews the literature on the changing face of reference, beginning with a discussion of the national decline in reference transactions, its causes, and the likelihood that online reference services might one day halt or reverse the decline. It then analyzes definitions of the term "reference," pointing…

A customer contact center offers academic libraries the ability to consistently improve their telephone, e-mail, and IM services. This paper discusses the establishment of a contact center and the benefits of implementing the contact center model at this institution. It then introduces a practical methodology for developing a valid measurement…

Proper planning and assessment surveys of projects for academic library Web sites will not always be predictive of real world use, no matter how many responses they might receive. In this case, multiple-phase development, librarian focus groups, and patron surveys performed before implementation of such a project inaccurately overrated utility and…

The University of Minnesota-Duluth is the second largest campus in the University of Minnesota system. The UMD library, which serves more than 11,000 students and 500 faculty members, is primarily an undergraduate library. The reference team consists of eight librarians, including author Sunshine Carter, reference and electronics resources…

Declining reference statistics, diminishing human resources, and the desire to be more proactive and embedded in academic departments, prompted the University of South Florida Library to create a taskforce for re-envisioning reference services. The taskforce was charged with examining the staffing patterns at the desk and developing…

When the Vise Library at Cumberland University set down the path to their digital makeover, they were optimistic that they could completely revolutionize their library's web presence. They tried to keep their goals manageable, but it turns out they did not "quite" achieve 100% success. In this article, the author describes how they have…

Electronic communication technologies continue to change the landscape of reference services. For many users, virtual communication is the preferred means of conversing. Synchronous virtual reference, similar to other synchronous means of communication, is an important method for reaching students and for providing teaching and learning…

At the end of 2006 the UNSW Library restructured its five special libraries into a new division called the Information Services Department. It was a radical restructure and provides a new model through which the Library delivers services in both the physical and online environments in a flexible and proactive manner. A pivotal role within this new…

Twenty-three scholarly papers and twelve abstracts comprise the content of the eleventh annual Brick and Click Libraries Symposium, held at Northwest Missouri State University in Maryville, Missouri. The peer-reviewed proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of…

The author investigates issues faced by academic research libraries in providing virtual reference services to unaffiliated users. These libraries generally welcome visitors who use on-site collections and reference services, but are these altruistic policies feasible in a virtual environment? This paper reviews the use of virtual reference…

This task force report on current and anticipated needs relating to the use of microcomputers in libraries on the University of California, Berkeley, campus is intended to serve as a fundamental document, the basis for future discussion, planning, and development. The task force divided into two groups to consider the issues of staff use of…

Following an overview of the Pennsylvania State University Libraries, this paper discusses the role of dual function librarians. The duties and responsibilities of a RISD (Reference and Instructional Services Division) cataloger are listed, and problems of terminology, evaluation, divided loyalties, and inflated expectations are addressed.…

Describes the operation of an automated system that manipulates statistics for the online search service at the Texas Christian University Library. Sample input and worksheets are displayed. (FM)

This review of the positive and negative impact of centralization of library collections and services on library staff and quality of services focuses on reference services. The move from decentralized to centralized library services at Louisiana State University is discussed as well as the effect of automation on that configuration. (Author/CLB)

The first of two articles on the acquisition and implementation of a large laserdisk service at Texas A&M University covers funding, donor recognition, selection and ordering of databases, planning and integrating the service with other information services, and future funding and plans. (5 references) (MES)