The academic library has always provided electronic access to the majority of its available services to its patrons. Reference, research, instruction, and some library materials have been available online for more than a decade, but face-to-face interactions with faculty and students still defined the services and communication strategies of the…

The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

Since technology is so expensive, making the wrong purchasing decisions can have severe financial consequences. The purpose of this article is to describe three technology decisions that failed to achieve their original intent. For each of the three, the author's discuss the expectations of the chief information officer, the vendor's sales pitch,…

In fall 2003, Mt. Holyoke, an elite, largely undergraduate liberal arts college with a student population of roughly 2000, unveiled its take on the information commons. Located in an area known as Miles-Smith 4, the commons functions as a conduit between the main library and Dwight Hall, which houses the library offices, state-of-the-art media…

Discussion of the role of new computer communications technologies in education focuses on modern networking systems, including fiber distributed data interface and Integrated Services Digital Network; strategies for implementing networked-based communication; and public online information resources for the classroom, including Bitnet, Internet,…