As managers of special collections engage with evolving formats and technologies, it is imperative that these professionals remain well versed in papyrus, paper, and principles that inform archival work. The permanence of this content defines our past, informs our present, and shapes our future. However, a constricting interpretation of archival…

Twitter is a microblogging site, one where users send out messages of no more than 140 characters. The messages, known as tweets, can be seen by anyone who follows the account. Twitter is free, but free as in kittens, not as in pizza. To use it effectively, it will take time to learn the language and develop content. When used effectively, Twitter…

Bookstores, record stores, libraries, Facebook: these places--both physical and virtual--demonstrate an established and essential purpose as centers of community, expertise, convenience, immediacy, and respect. Yet as digital, mobile, and social shifts continue to transform culture and interactions, these spaces and places transform, too.…

Academic libraries are flocking to online social networking sites in an effort to meet users where they are. Pinterest is the latest of these rapidly growing online social networking tools. The author of this article reports results from a survey on academic libraries' presence on Pinterest. The survey found most academic library pinboards are in…

"Sense of place" no longer applies only to the physical library. All students are distance learners to one extent or another, and all distance services must be considered as a single virtual learning commons. Librarians at Bucks County (PA) Community College implement and integrate current teaching, learning, virtual reference, and mobile access…

Customer service is at the core of everything librarians do in libraries. They strive to create positive customer relationships and to provide added value to the library services offered to their patrons. Emerging technologies offer opportunities for creative integration with library services. Staff should be encouraged to explore, learn, and…

At the 2011 ALA conference, social media was still a topic of many discussions. For the past few years, librarians have shared their efforts to incorporate social networking applications like Facebook and Twitter as part of library services. Some librarians have taken on the challenge of establishing a social network for their library, while…

The paper describes the theory and definition of the practice of librarianship, specifically addressing how Web 2.0 technologies (tools) such as synchronous messaging, collaborative reference service and streaming media, blogs, wikis, social networks, social bookmarking tools, tagging, RSS feeds, and mashups might intimate changes and how…

For a while, the idea of social software was something that had to be sold. Although many librarians were experimenting with it, there were a lot of concerns. Now, social software, like Library 2.1, is starting to be viewed less as a disruptive force and more as a regular part of a librarian's workflow. This article highlights a few examples that…

Since launching its first website in 1997, the Arapahoe Library District (ALD) has constantly looked at ways to review and renew this vital tool for patrons. This article focuses on the process of redesigning the ALD website--the steps taken and decisions made in order to create a site that incorporates interactive elements and patron input and…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about everyone. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the…

The nature of learning in a public library is relevant to what place e-learning and social networking technologies might have there. That a public library aims to provide something for everyone is also important. Alice Springs Public Library (ASPL) is a place of learning; it is also a crowded and composite space. The use ASPL could make of the…

In October 2009, California Digital Library (CDL), where the author serves as manager of strategic and project planning, jumped into the world of social networking by joining Twitter. From Twitter, the CDL staff publish the content of their monthly newsletter, "CDLINFO News," and also additional content created by CDL programs and…

Outreach occurs systemwide at Public Library of Charlotte & Mecklenburg County (PLCMC). All branches are involved in reaching their surrounding neighborhoods and patrons. Under the guidance of the outreach manager, the outreach department provides support for these efforts and also offers focused programming via 12 staff members. The department is…