Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)

Identifies core journals in the life sciences for Cornell University researchers by analyzing the frequency of Cornell-authored citations in Biosis Previews between 1996 and 2001. Discusses distribution, Bradford's Law of Scatter, the 80/20 Rule, and prices, and recommends this methodology to provide guidance on which titles to purchase for…

Examines the importance of understanding how and why academic libraries are changing, analyzes the limitations and difficulties of traditional library performance measures, and explores environmental factors that may help account for why library use is changing. Discusses how user behavior and preferences affect demand for and use of library…