Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW)

Examines the importance of understanding how and why academic libraries are changing, analyzes the limitations and difficulties of traditional library performance measures, and explores environmental factors that may help account for why library use is changing. Discusses how user behavior and preferences affect demand for and use of library…

First sale and fair use are two copyright principles of use in academic libraries that need to be reexamined in an information age offering possibilities of universal access and perfect distribution in the electronic document. Library services that are perhaps most affected by these concerns are in provision of electronic reserves and collections.…