To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)

Strong archival programs are rare, in part because the vital issues of program leadership and management have not been given sustained attention. As a consequence, many programs are under-funded, under-supported, and lack sufficient space, staff, and other resources necessary to carry out their important work. This collection of writings from…

Attribute sampling can be used to audit academic library collections, clarify cataloging and access problems, evaluate allocation strategies, and make collection development decisions. Attribute sampling involves randomly sampling the physical collection and catalog records to conduct relationship tests between them. Guidelines are provided for…

Addresses the topic of digital libraries from a planning perspective and examines policy issues. Discusses developing collections by providing access to remote files and/or creating a local collection; funding; considering what to digitize; copyright issues; storage costs; converting paper-based collections and catalogs; and reasons why to…