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Graham, Elaine, Ed.; Kesti, Julie, Ed. – 1985
This manual is designed to aid the inexperienced person assigned to a hospital library and given the responsibility of ordering library materials, organizing the collection, borrowing from other libraries, and seeking information. Following a brief introduction, the manual is divided into 10 chapters: (1) Organization and Administration of the…
Descriptors: Cataloging, Guidelines, Hospital Libraries, Information Sources
Norman, O. Gene – 1985
The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…
Descriptors: Guidelines, Information Needs, Information Seeking, Information Sources