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Dube, Tinyiko Vivian – Journal of Library & Information Services in Distance Learning, 2022
This paper identified the training strategies for distance education academic libraries that could improve remote clients' access to information resources during the Coronavirus Disease 2019 (COVID-19) pandemic. The positivism research paradigm anchored this study and employed a quantitative approach. Eighty-two (82) online questionnaire was sent…
Descriptors: COVID-19, Pandemics, Distance Education, Library Personnel
Girton, Carrie – Journal of Library & Information Services in Distance Learning, 2018
Marketing to distance students can be particularly challenging, but a new marketing trend called empathetic marketing provides academic libraries with a new and innovative way to reach these students. Empathetic marketing focuses on the core emotional needs of students and demonstrates how the library's staff and services can help meet those…
Descriptors: Distance Education, Anxiety, Marketing, Empathy
Barrett, Kathryn; Greenberg, Amy – Journal of Library & Information Services in Distance Learning, 2018
Student workers are a well-established component of academic library operations. Recently, their traditional role has expanded to include responsibilities that were previously assigned to librarians, including in-person and virtual reference support. This trend has raised concerns about service quality and highlighted the importance of adequate…
Descriptors: Library Services, Reference Services, Student Employment, Student Personnel Workers