This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Addresses the Wallace-Reader's Digest Funds' experiences working with school libraries and the lessons learned from the Library Power initiative, including: how school libraries can support national education goals, particularly in meeting the challenges outlined in the No Child Left Behind Act of 2001; current threats to library reform; and how…

Describes a program developed by the Youth Services Division at the Queens Borough Public Library's Central Library to help teenagers maximize growth opportunities, build self-esteem, and see the library as a life resource. Highlights include securing funding through LSCA (Library Services and Construction Act), recruiting participants, and…

This paper describes the status of library services in Natal, South Africa. Fragmented services dominate the area, with public, urban, and school libraries existing in complete autonomy from each other and ambivalent about each other's existence. Within school libraries, provision of services varies widely and reflects the wider apartheid…

This paper describes the development of the Penang Public Library (Malaysia) Children's Library. The first section discusses the role of the community. The second section provides background, including library objectives drawn from the key missions in the UNESCO Public Library Manifesto. The third section addresses creative strategies for…

Describes the library media center programs at Blue Valley High School (Kansas), the proactive stance it takes in the curriculum, and how it maintains an active role in the school community. Topics include developing a comfortable atmosphere for teachers and students, financial and moral administrative support, and the use of technology. (LRW)

Describes a survey administered by the King County Library System (Washington) that assessed the resources of school libraries and media centers in its service areas in order to determine the public library's appropriate role and level of service in supporting students. Results indicated that school libraries in King County are not well funded.…

Suggests that to reach those responsible for funding, librarians need to be more assertive in making the school library's role and services understood. Discusses maintaining visibility, using every opportunity to tout new materials and services, having credibility and knowing the collection, making libraries comfortable and accessible, and…

Discusses expectations of public library reference service and the reality of what librarians can provide amid declining resources. Suggests reference librarians should define the gap between potential and reality in reference service, and inform the customers about how little money it would take to provide better service. Argues that librarians…

Seventy-seven principals serving grades 7-12 in Missouri schools were surveyed to determine the differences between how principals view school librarians and how school librarians view themselves. Similarities occurred in the perceptions about the importance of a library program and inadequate funding. Views diverged most noticeably in terms of…

Examines the economic behavior of academic research libraries, arguing that academic research libraries seek to maximize universities' utility by expanding library collections. Findings are consistent with those from a previous study using a different ranking system and sample data and reconfirm that library collections contribute significantly to…

Describes the Florida Born To Read (BTR) program, a statewide early literacy program that has grown from 10 Library Services and Technology Act (LSTA) funded pilot projects in 1998-99 to include LSTA and locally funded programs in more than one-third of Florida's 67 counties in 2001-02. Sidebars list topics and presenters at BTR Capacity Building…

President Clinton discusses issues affecting libraries and explains his administration's plans regarding them. Addresses connecting educational environments to the Internet, the Communications Decency Act, the Federal Communications Commission, the Telecommunications Act of 1996, and rates for "universal service." Describes federal…

Describes the Eastside Cybrary Connection, part of the Riverside (California) Public Library, developed for young people ages 10 and up in a low-income, minority neighborhood. Highlights include electronic technology and print; collaboration between the public library, academic institutions, and community-based organizations; fund raising; and the…

The revolutionary library signals a new era for schools and their students. Roles are continually being redefined and services and programs are continually restructured. This paper outlines some strategies for implementing change, and challenges and inspires the teacher-librarian profession to reinvent itself. At the present time in school…