This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…

A combination of public relations, marketing, advertising, and information and communication technologies, social media work is an increasingly important part of information professionals' jobs. This paper reports on a survey-based study of 49 information professionals who routinely use social media in their work. Respondents provided information…

This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…

Seven papers are presented from the presession of the 1992 International Federation of Library Associations and Institutions (IFLA) conference dealing with the status and reputation of the library and information professions, which continue to suffer a lack of image in society. Suggestions for improving the status of the library and information…

Explores the reasons for incorporating trend analysis of librarianship into library planning and marketing. Key financial and technological issues are reviewed, and the techniques of environmental scanning and alternative scenario-building to incorporate future trends are discussed. (AEF)

Summarizes results of project identifying research priorities in field of library and information science sponsored by Department of Education, Office of Libraries and Learning Technologies. Background material, one-page summaries of projects comprising the Research Agenda, and a classification and brief summary of other projects reviewed are…

Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

This document provides comparative salary trend data for full-time faculty in 26 academic disciplines/major fields for the baseline year 1994-95 and the trend year 1997-98 for 262 public and 387 private institutions. For each discipline/major field surveyed, the report provides a Classification of Instructional Programs (CIP) definition, data…

This document provides comparative salary trend data for full-time faculty at 307 public institutions and 490 private colleges and universities based on two surveys, one for the baseline year 1993-94 and the other for the trend year 1996-97. For each of the 26 disciplines, a summary includes a definition of the discipline; information on average…

This resource is designed to provide Ohio labor market information for use with advisory committees to stimulate and inform dialogue about the current evaluation and future planning of programs. It provides reports for 23 career fields in 6 career clusters. Each report highlights careers and occupations in the field and answers these questions:…