Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

This paper presents a variety of attempts at evaluation and deals with evaluating the need for library use instruction; user needs in library use knowledge; examples of evaluation studies; evaluation of formal bibliographic skill courses; and, creation of evaluation questionnaries with examples. (5 references) (Author/NH)

How to effectively teach students one of the most important skills they can learn during their college years--how to use a library (any library) to investigate a subject independently--is the concern of this article. (Author/NH)

The reference librarians found that the instruction program has stimulated more questions that indicate, not only a new awareness of need, but also at least a basic knowledge of what to ask. (6 references) (Author)

This article serves as an introduction to the Classroom Teaching'' section of the journal and, as such, gives an overview of the articles included in the section. (3 references) (NH)

The emphasis of this article aimed at helping the librarian in the classroom is on preparation. To be prepared to teach, the librarian must blend the information gained from a faculty interview with insights gleaned from daily contact with students. (Author/NH)

The observations about the nature of learning and the role of the teacher in furthering or hindering students' efforts to accomplish it which are expressed in this article may cause both novice and old hand to re-examine their understandings of the teaching-learning process. (11 references) (Author/NH)

The institution of a Library Outreach Program concept is primarily a job of selling teachers on the utilization of librarians' ability and training, and strengthening the clerical staff to relieve librarians to work more closely with teachers. (Author)

The Federal library community relates to and serves the library profession through many diverse programs. Greatest assistance is provided in the form of general guidance--through the initiation of specific projects or courses of action. (Author)

A discussion of public interactions which arise in four major areas of archival activity: acquisition, reference, interinstitutional cooperation, and outreach. (Author/JAB)

Suggestions for the planning of library media centers are presented, including educational specifications, budget development, design development, and orientation and inservice programs. (AWP)

This article enumerates factors which created demand for fee-based information service (commercial databases, competition for proprietary information in business world, effectiveness of librarians) and relates experiences at two public libraries. Sources of business, value of advertising, techniques of selling, and hiring and deployment of staff…

Evaluation and the objectives of library instruction are inextricably linked; evaluation starts with a questioning of the necessity of library instruction itself. It begins by asking if library instruction can meet student needs, if it embraces realistic objectives, and if it is cost effective. (17 references) (Author/NH)