Reviews literature on marketing techniques for public, academic, special, and school libraries from 1982 to the present. Results of a survey of librarians in Indiana and Illinois on marketing techniques are included, and a 114-item annotated bibliography is presented. (LRW)

Describes the use of LINKWAY, an IBM hypermedia software product, to provide extended access to library collections and services in the Indiana State University Library Automation Network (SULAN). Implications of providing extended easy access for library services, user instruction, collection development, and resource sharing are considered.…

Libraries are moving to an environment where information resources are located worldwide and can be accessed from remote locations. Librarians need to free themselves from the constraints of the reference desk. Implementing a hierarchical model with a mix of librarian and nonlibrarian staffing can improve user services. (JMV)

Presents an organizational model for providing digital reference services to all users who access the library remotely that was developed for distance learners at the University of Minnesota-Twin Cities library. Describes the planning and implementation process, and discusses organizational change issues and the value of digital reference services…

The future role, scope, and nature of bibliographic instruction (BI) and reference services at academic libraries is unresolved. Both have felt internal pressures and challenges during the past decade. It is suggested that BI and reference share tasks and become a single service. (92 references) (Author/DGM)

Describes library services that are offered at the San Diego Supercomputer Center (SDSC), which is located at the University of California at San Diego. Topics discussed include the user population; online searching; microcomputer use; electronic networks; current awareness programs; library catalogs; and the slide collection. A sidebar outlines…

Describes a method of library staff training based on chat transcript analysis in which graduate student workers at a university reference desk examined transcripts of actual virtual reference desk transactions to analyze reference interviews. Discusses reference interview standards, reference desk behavior, and reference interview skills in…

Reviews the use of chat reference services in libraries and analyzes current trends. Highlights include a survey of libraries providing chat reference; software used; the move toward digital reference; institutional issues; user needs; staff needs; technology problems; and questions for further research. (LRW)

Describes the use of the Virtual Reference Desk by the Department of Energy library to provide live reference services via the Internet. Discusses the shift in users from Department of Energy employees only to including the general public, and the resulting need for reference librarians to increase the diversity of their skills. (LRW)

Describes a study at California State University at Chico that analyzed the types of reference questions received by their digital reference service over a two-year period. Suggests a strategy for improving the process of answering broad or complex questions remotely. (Author/LRW)

Based on the experiences of the staff at the Penn State University Libraries, this article focuses on two issues involved in public use of CD-ROM products in an academic library setting: placement of CD-ROM systems in the reference area; and staffing and responsibility for equipment and software. (MES)

Presents a method for building library collections in career planning and suggests current awareness resources; collection development resources; a selected core collection including general works, series on various occupations, books on specific careers, directories of employment opportunities, and guides to resume writing and interviewing;…

As a result of a survey and cost analysis, it was found that audiotaped tour programs are the most successful means for introducing college freshmen to library physical layout and basic finding tools. This is proof of the continuing feasibility of the audiotaped tour's role as a foundation of library instruction. (JMV)

Describes a pilot project at the University of Illinois at Urbana-Champaign reference and undergraduate libraries to test the feasibility of offering real-time online reference service via their Web site. Discusses software selection, policies and procedures, promotion and marketing, user interface, training and staffing, data collection, and…

Discusses types of peer training and describes the development of peer training instruction for reference/instruction librarians at DePaul University (Illinois) to keep communication open among staff members, share subject expertise, sharpen skills needed in group and one-on-one instruction, train new librarians, and provide ongoing professional…