Seed libraries are a relatively new innovation in the library field, offering seeds, gardening information, and the opportunity for community and ecological engagement to members. While they are increasingly popular in public libraries, they have not yet established a foothold in academic libraries. This paper defines the nature and role of seed…

Finals week activities have become increasingly popular in academic libraries in the last few years, but what is a library to do when it is not allowed to have therapy dogs? This column examines a progression of increasingly popular activities at Michigan State University Libraries. Included is an assessment of what makes them popular, our…

Ten scholarly papers and twelve abstracts comprise the content of the twenty-first annual Brick & Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The twenty-first Brick & Click Libraries Conference was held virtually. The proceedings, authored by academic librarians and presented at…

Librarians at Central Oregon Community College's Barber Library explored how to best serve the needs of three satellite campuses across a large geographic region. While initially intending to start an embedded librarianship program, a pair of surveys showed the relationships and awareness necessary for the foundation of such a program were…

Effective communication is one of the most important resources for successful outreach efforts. This article addresses the benefits that can emerge from successful communication as well as the negative effects that may stem from ineffective communication. A case study of Florida Gulf Coast University Archives, Special Collections, & Digital…

A case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand…

Aligning with student engagement and promotional strategies, a Pop-Up Library project was initiated at the University of Birmingham. This involved setting up temporary, staffed stalls in different locations across campus in order to informally communicate with students and effectively take "the Library" to them. This article discusses…

It's all about the relationships! How the librarian develops connections is key to the embedded process. This paper describes the path one librarian went through from January, 2010 through December, 2013 at the Joint Forces Staff College in Norfolk, Virginia. With a little help … ok, a lot of help from coworkers, faculty, IT and most of all…

In this article, Summer Creek High School (Harris County, Texas) librarian, Louise Lankau shares a formula for successfully integrating technology via the school library and reaching every department and teacher in a school of 2,500 students and 170 teachers. The challenge is that the teaching staff at Summer Creek increases each year to…

An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian…

Kimbel Library launched its mobile environment and ran it in full production for several months yet usage patterns were quite low and flat. The library only saw a substantial increase in usage when new, value-added services were integrated into this platform. Upon implementing and integrating discovery services, chat and SMS capabilities, and…

There are universal elements to great videos and games that drive large audiences: beautiful cinematography and graphics, engaging and purposeful screenplays and storylines, unforgettable soundtracks, and a brand name that makes viewers and players want to return for more. Libraries can, and should, employ these elements in their own videos to…

After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project…

A school librarian may or may not have access to the same students on a daily basis as would a teacher. This could be a good thing or a bad thing. Often, students are drawn to those who are not their "teacher," and a bond is naturally formed. In other instances, students may not seek this bond. Either way, a school librarian can reach out to…

Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…