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Download full textBrown, Ron T.; Albright, Kendra S. – Journal of Education for Library and Information Science, 2013
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two…
Descriptors: Information Science Education, Skill Development, Educational Needs, Publicity
Direct linkKenan, Sharon K. – ProQuest LLC, 2012
Technological innovations have transformed all areas of community college libraries. Automated library systems, office software, and Internet access have altered work processes for library personnel and have changed research methodologies for students and faculty. The purpose of this bounded multiple case study was to explore how the adoption of…
Descriptors: Community Colleges, Academic Libraries, Influence of Technology, Library Personnel
