Academic librarians have embraced tools such as e-mail or chat that allow them to deliver reference services virtually, but not many studies have advocated for using social networking sites (SNS) as a medium for answering user questions. Even as reference departments field fewer questions requiring in-depth resources or responses, librarians have…

Building a social media profile itself is a rewarding experience for digital librarians, but there is another aspect to social media immersion, and it is a powerful tool for the profession. As librarians establish expert status in the use of popular tools such as Facebook, Twitter, Tumblr, and WordPress, they can add training and even product…

Twitter is a microblogging site, one where users send out messages of no more than 140 characters. The messages, known as tweets, can be seen by anyone who follows the account. Twitter is free, but free as in kittens, not as in pizza. To use it effectively, it will take time to learn the language and develop content. When used effectively, Twitter…

Bookstores, record stores, libraries, Facebook: these places--both physical and virtual--demonstrate an established and essential purpose as centers of community, expertise, convenience, immediacy, and respect. Yet as digital, mobile, and social shifts continue to transform culture and interactions, these spaces and places transform, too.…

Academic libraries are flocking to online social networking sites in an effort to meet users where they are. Pinterest is the latest of these rapidly growing online social networking tools. The author of this article reports results from a survey on academic libraries' presence on Pinterest. The survey found most academic library pinboards are in…

"Sense of place" no longer applies only to the physical library. All students are distance learners to one extent or another, and all distance services must be considered as a single virtual learning commons. Librarians at Bucks County (PA) Community College implement and integrate current teaching, learning, virtual reference, and mobile access…

Customer service is at the core of everything librarians do in libraries. They strive to create positive customer relationships and to provide added value to the library services offered to their patrons. Emerging technologies offer opportunities for creative integration with library services. Staff should be encouraged to explore, learn, and…

At the 2011 ALA conference, social media was still a topic of many discussions. For the past few years, librarians have shared their efforts to incorporate social networking applications like Facebook and Twitter as part of library services. Some librarians have taken on the challenge of establishing a social network for their library, while…

The paper describes the theory and definition of the practice of librarianship, specifically addressing how Web 2.0 technologies (tools) such as synchronous messaging, collaborative reference service and streaming media, blogs, wikis, social networks, social bookmarking tools, tagging, RSS feeds, and mashups might intimate changes and how…

Regular readers of "Computers in Libraries" are aware that social networks are forming increasingly important linkages to professional and personal development in all libraries. Live and virtual social networks have become the new learning playground for librarians and library staff. Social networks have the ability to connect those who are…

This article describes how and why the Library 101 Project was created and the lessons that the developers learned out of this project. The Library 101 is a project that challenges librarians to revise the paradigm of "basic" library services in order to remain relevant in this technology-driven world. It was developed by Michael Porter,…

For a while, the idea of social software was something that had to be sold. Although many librarians were experimenting with it, there were a lot of concerns. Now, social software, like Library 2.1, is starting to be viewed less as a disruptive force and more as a regular part of a librarian's workflow. This article highlights a few examples that…

Since launching its first website in 1997, the Arapahoe Library District (ALD) has constantly looked at ways to review and renew this vital tool for patrons. This article focuses on the process of redesigning the ALD website--the steps taken and decisions made in order to create a site that incorporates interactive elements and patron input and…

Tufts University Hirsh Health Sciences Library created a Facebook page and a corresponding managing committee in March 2010. Facebook Page Insights data collected from the library's Facebook page were statistically analyzed to investigate patterns of user engagement. The committee hoped to improve posting practices and increase user engagement…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.