Patronage of public libraries in Nigeria has declined over the years and is in urgent need of revitalization. Outreach efforts would revitalize the interest of university students in the patronage of public libraries in Nigeria because they need access to resources, especially when on holidays. The study investigates the outreach programs used to…

This column contains information on how students in graduate library and information science programs participate in a forum to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to state their visions for the profession, or to tell of research that is…

The Main Library Service Desk is a one-stop academic help center located between a newly renovated student-focused space called the Learning Commons and the library collections. Services began with the first day of classes, August 26, 2013, and assessment has been ongoing, in part due to the availability of data. Staffing levels, staffing hours,…

There are universal elements to great videos and games that drive large audiences: beautiful cinematography and graphics, engaging and purposeful screenplays and storylines, unforgettable soundtracks, and a brand name that makes viewers and players want to return for more. Libraries can, and should, employ these elements in their own videos to…

After providing access to over 100 video interviews conducted by a professor with notable entertainers and personalities from film through an institutional repository, an experiment was conducted to discover whether a larger audience could be gained by adding a subset of 32 of these videos to YouTube. The results, over 400,000 views, indicate that…

While podcasting initiatives may have come and gone in many libraries, it remains a powerful and accessible way to leverage emerging technology to make personal as well as practical connections with users. In this article, the author briefly discusses best practices in podcasting informed by her experience in public radio, which gives her a unique…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

Purpose: This paper seeks to provide an insight into the implementation of some of the innovative Web 2.0 applications at Jaypee University of Information Technology with the aim of exploring the expectations of the users and their awareness and usage of such applications. Design/methodology/approach: The study was undertaken at the Learning…

Twenty-six scholarly papers and ten abstracts comprise the content of the thirteenth annual Brick and Click Libraries Symposium, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship. The…