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Murphy, Kurt R. – Library Administration & Management, 1991
Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)
Descriptors: Academic Libraries, Change Strategies, Higher Education, Library Administration
Leonard, Barbara G. – Library Administration & Management, 1993
Discussion of the role of systems librarians (i.e., librarians responsible for library computer systems) reports the results of a survey of academic libraries that examined the duties and responsibilities performed by systems librarians and the knowledge level and skill level required by new systems librarians. (four references) (LRW)
Descriptors: Academic Libraries, Higher Education, Librarians, Library Administration
Oetting, Edward C.; Grisham, Frank P. – Library Administration & Management, 1989
The role of non-M.L.S. professionals in the library environment is examined in two articles together with some of the educational, administrative, and professional issues involved. The first article focuses on the role of the archivist in academic libraries and the second discusses the non-M.L.S. professional in the library network environment.…
Descriptors: Academic Libraries, Archives, Certification, Credentials
Arlen, Shelley; Santizo, Nedria – Library Administration & Management, 1990
This survey of 84 librarians from 42 ARL (Association of Research Libraries) libraries that confer faculty status examined whether library faculty are given release time to engage in research, whether libraries have written policies regarding research time, and whether there are differences in working conditions between technical and public…
Descriptors: Academic Libraries, Faculty Publishing, Higher Education, Librarian Attitudes