Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

A survey of gay and lesbian library services of 250 public and college libraries revealed small and insufficient collections, a lack of book lists and other guides, frequent challenges, and limited community outreach programs. Interviews with proactive responding librarians provide some strategies for change. (Author/AEF)

This guide from the Public Libraries Association (PLA) describes a planning process to be used by individual library systems to establish their own standards appropriate to local conditions and needs; design strategies to reach those needs; and inaugurate a planning cycle that involves continuous monitoring of progress and regular adjustment of…

Compares public library use surveys conducted in 1948 by the American Library Association and in 1991 by the National Center for Education Statistics. Results indicate that public library use by both adults and children has risen dramatically, but library use by minorities and low income adults has changed very little. (KRN)

Describes a pilot project by a regional library system in central New York State to implement systematic planning activities in rural public libraries serving populations under 5,000. Motivations for the adoption of innovation and key elements in the decision making process during implementation are examined. (CLB)