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Direct linkGerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Download full textMalika Beisenova; Gulzira Kenzhetaeva; Gulshat Beysembaeva; Gulzhan Altynbekova; Fatima Yerekhanova; Assel Akhmetbekova; Aitmukhamet Trushev – Eurasian Journal of Applied Linguistics, 2025
Anglicisms play a pivotal role in shaping media discourse in Kazakhstan, potentially influencing both the style and content of media texts. The communicative and pragmatic features of anglicisms in Kazakhstani news feeds, in addition, are deeply impacted by globalization. This research aims to analyze how anglicisms influence the perception and…
Descriptors: Turkic Languages, Linguistic Borrowing, Mass Media, Language Styles
Csanád Bodó; Noémi Fazakas – International Journal of Multilingualism, 2025
Current research on language revitalisation through education has highlighted the impact of the standard language ideology on minoritised language practices. This ideology is intertwined with emerging literacy practices in language revitalisation, leading to debates on what to teach minority language students, and how. The paper argues that…
Descriptors: Language Maintenance, Sociolinguistics, Language Attitudes, Standard Spoken Usage
