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Bradac, James J.; And Others – 1975
The purpose of these studies was to determine if a speaker using relatively restricted language would be judged more negatively by middle class listeners than a speaker using relatively elaborated language. The subjects for the first experiment were sixty-three volunteers from an indergraduate speech class. Two versions of a message were recorded…
Descriptors: Attitudes, Communication (Thought Transfer), Information Theory, Interpersonal Relationship
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Bradac, James J.; And Others – Communication Monographs, 1977
Defines lexical diversity as manifest vocabulary range and lexical density as the ratio of lexical to gramatical items in a unit of discourse. Examines the effects of lexical diversity and density on listeners' evaluative judgments. (MH)
Descriptors: Behavioral Science Research, Higher Education, Language Research, Language Styles
Bradac, James J.; Elliot, Norman D. – 1975
There is increasing debate over the unidimensionality of the construct "drive" in theories of behavior. The earliest drive theory postulated a simple entity which increased or decreased as a function of external or internal stimulation and affected behavior monotonically. Duffy and Malmo have recently hypothesized that the effects of…
Descriptors: Behavior Theories, Behavioral Science Research, Cognitive Processes, College Students
Bradac, James J. – 1972
Focusing on communicative competence as a major concept in speech communication, the author discusses the implications for theoretical, methodological, and pedagogical activities. Theoretical concerns generated by this focus are: characterization of the knowledge which comprises communicative competence, description of rules for appropriate…
Descriptors: Behavior Patterns, Child Development, Cognitive Processes, Communication Skills