Presents theory of "audience design" which assumes that speakers design their style of talk for their audience, and examines how speakers do this. Also examines the effects on style shift of nonpersonal factors (such as topic and setting) and of referees (the class of persons with whom the speaker identifies). (SED)

The connection between the variables of socioeconomic class and social networks are explored, and the outlines of a model are suggested that can integrate the variables coherently. Evidence from research in Northern Ireland and Philadelphia is used to help show the role played by weak network ties. (67 references) (Author/LB)