Across the globe signage which conveys directives regarding appropriate behavior in public, such as 'Do Not Enter' signs, is made multilingual in ways that other signage is not. This paper examines two examples of multilingualism in directive signs within Seoul, South Korea in order to theorize what gives rise to multilingualism in directive…

In recent years, politeness theory has increasingly focused on speakers' own conceptualizations of polite behavior, viewing politeness concepts as a type of language ideology. This article examines the construction of Japanese politeness concepts in the business etiquette training provided for new employees in Japanese companies. Drawing on…