The wide use of English has given rise to the World Englishes (WE) paradigm, within which there has been a growing interest in the pedagogical implications of the varieties of English. A frequently documented rationale for the marriage between second language education and WE is that WE users should be aware of the potential problems in WE…

This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…

A study applied Relevance Theory to interpretation of texts written in Ghanaian English, particularly those intended for reading by multiple audiences. The nature of such "hybrid" texts is examined and key principles of Relevance Theory are outlined. Relevance is defined in terms of contextual effect and processing effort. Contextual…

Two papers address different issues in linguistic theory. "Attitudes, Norms and Standardization in English: Some Aspects of the Language In Its Social Context," by Bent Preisler, looks at how attitudes affect language norms and ultimately, standardization in British and U.S. English. It begins with the attitudes and communicative…