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McMillan, Saundra – 1972
After discussing the nature of theory itself, the author explains her concept of the Unified Communication Theory, which rests on the assumption that there exists in all living structures a potential communication factor which is delimited by species and ontogeny. An organism develops "symbol fixation" at the level where its perceptual abilities…
Descriptors: Behavior Theories, Behavioral Science Research, Conceptual Schemes, Fundamental Concepts