Accurate interpretation of visual images involves the learning of methods for representing three-dimensional reality on a two-dimensional surface. There are many instances where a given culture exercises its iconic expression. Discussion and comparison of cultural differences is presented and illustrated. (Author/JEG)

Developing visuals for a low-literate population is a complex process which must take education, visual literacy, culture, and way of life into account. This article describes cultural barriers to some South Africans' understanding of common pictures used to relate instructions for taking medication, and discusses tactics for modifying and…